How To Shift From Working IN Your Business To Working ON Your Business
“I can’t step away.” – How many times have you secretly thought this to yourself? If this describes you, I’m guessing you:
- Have a finger in every pie: You feel you have to be involved juuuuust a little bit in every department’s projects to make sure they’re doing it right.
- Find yourself bringing on “good enough” staff to alleviate surface level solutions to deeper needs within your business. No, that new hire isn’t quite what you were looking for, but they’ll do for right now…or will they?
- Always have to be “on” – even when you’re not at work, you’re at work. Anxiety and concerns from the office creep into your downtime with your family and friends. You can never be fully away. Your greatest fear? Like Atlas, if you shrug, the weight of your business (and your whole world for that matter) are going to come crashing down on you.
What’s worse is that you know that if you go on in this way, the pace isn’t sustainable. You are likely to fail in multiple areas, including letting down your team, your clients, and even your family.
If this sounds anything remotely like you, then catching our upcoming webinar is a MUST. Join us July 17, 2018 at 1 PM (EST) as we host Will Barfield, President & CEO of Raleigh-based Barfield Revenue Consulting (BRC). Will is a seasoned veteran in the B2B Sales and Sales Management arena, and as a partner for multiple entrepreneurs throughout his career– as well as being one himself. He will share actionable steps that you can take to help make progress on shifting from working in your business to working on your business.
A Note From Will:
“I am probably most passionate right now about how small business owners need to recognize – and try to avoid – the trap of working in the business as opposed to on it. The growth trap is often fed by a failure to never take an eye off of business development, while also either making poor hires or failing to delegate, being afraid to delegate to poor hires or all of the above.”
Behaviors That Turn Into $$$:
- Smart marketing and lead generation for your unique market. – What are the tools and ways you can get in front of the right people?
- Networking and lead gathering that actually works. – Sure, you go to the committee events, and you pay your dues, but are you really getting the most out of your networks and peer groups?
- Client success management and lead nurturing strategies. – It’s one thing to perform a service, and your client is satisfied initially, but how do you nurture and continue to cultivate a client relationship that keeps on giving?
- Key elements in attracting the BEST talent, not the most available or “acceptable” talent. – Good hiring is preceded by budgeting for the best talent — spend to earn, even if it hurts to start. Just beyond the fear of that extra weight on your payroll lies the land of next-level talent for your team.
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