No more IT Stress for local Marketing Services Firm!
Brian Gossett co-founded ResponsePoint in 1992 to provide integrated marketing services for companies who sell business-to-business products and services. By using a comprehensive, closed-loop approach, ResponsePoint evaluates the most appropriate marketing mix using historical and real-time data, executes the program from start to finish, categorizes and acts upon the leads generated, and creates comprehensive reporting, including return-on-investment data. Utilizing telemarketing, direct mail, email & online marketing methods, ResponsePoint works with clients to build effective, efficient sales pipelines.
Business Situation
ResponsePoint contracted with an individual to provide part-time support as the company’s information technology (IT) resource. While this individual was very helpful, the fact that he was part-time became problematic as the IT resource was handling the needs of other companies and he could not devote full attention to ResponsePoint’s technology needs.
Another issue ResponsePoint faced was the challenges created when the network malfunctioned or the hardware became faulty. Due to situations when the network would fail and their IT resource was either unable to solve the error or was unavailable, ResponsePoint realized they needed an IT system makeover.
ResponsePoint wanted to find a company that could provide a specialized network engineer devoted to helping each individual company achieve their goals. They needed a team of individuals who could offer their services promptly and with satisfaction, and they decided that the company who could fulfill this job was Technology Associates.
ResponsePoint, Meet Technology Associates
Eric Hobbs, president of Technology Associates, a full service technology solutions and support firm that specializes in providing network design, implementation, management and support to small to medium-sized businesses, was contracted by ResponsePoint to develop an effective solution for this situation.
Hobbs and his team enrolled ResponsePoint in their NetAssure program, which provided network and e-mail management, data back-up and recovery. They instructed ResponsePoint on how to plan, manage a budget, measure their performance and evaluate their program in order to improve their marketing investment performance.
ResponsePoint was comfortable with contracting Technology Associates because their method was to detect and solve any potential or developing problems before they occurred.
By using professionals trained in IT management and by analyzing the company’s needs and wants, Technology Associates was able to solve ResponsePoint’s problems through a customized solution.
Worry-Free and Improved Productivity
With help from Technology Associates, ResponsePoint employees can now focus on important tasks such as serving customers and helping to better the company instead of worrying about computer glitches. With less downtime, network issues do not interfere with employee production and this indirectly impacts the business in a positive manner.
Security Audit Passed with Flying Colors
Recently, ResponsePoint had to submit to a security audit for a huge multi-national client. As part of the audit several changes had to made to the network including encrypting backups and locking down workstation storage devices. Changes were made quickly to pass all security requirements.
“Whatever our employees experience with their computers, we can call Technology Associates and get it fixed quickly,” said Gossett.
The company no longer needs to worry about computer failure and a lack of employee productivity as a result. Technology Associates ensures that the company’s network is continually running and worry free.
A Solution You Can Count On!
A benefit to using Technology Associates is that the network engineers know where to start and what to do when a problem occurs with a computer network. Instead of being stumped and “blowing smoke,” as Gossett says most IT companies do when they do not know the solution, Technology Associates provides helpful advice and resolves the issue at hand.
“Since working with Technology Associates, we have not encountered many problems. But when a problem does occur it is fixed quickly and with perfection,” said Gossett.
About ResponsePoint
Founded in 1992, ResponsePoint designs and executes customized lead generation and nurturing programs for Fortune 1000 companies and other organizations seeking maximum marketing ROI.
Because they believe in the power of integrated marketing and lead nurturing to boost results, their solutions span telemarketing, direct mail, email and internet applications and are supported by a full suite of support services including strategy, research, creative, data management, and project management.
See http://www.responsepoint.com for more information or call them at 919.325.0304 .
For more information, please contact Technology Associates at 919-459-0100 or info@technologyassociates.net
